I am Parnika, a User Experience Lead from San Francisco Bay Area.
My most recent work stint was with Alaska Airlines where I led the user centered research and design for Alaska’s AirtrAK application for improved and efficient flight scheduling operations empowering various user groups to evolve from reactive business decisions to proactive insights and accelerate business results. Prior to this, I got opportunity to lead the design team for three years in a young, rapidly growing enterprise startup environment – teaching me how to balance business goals and engineering constraints as I unrelentingly advocated for the user.
I graduated from DePaul University, Chicago with a Masters degree in Human Computer Interaction. I loved the human-centered design methods and processes I learned in school and applied them in Operations team at Alaska Airlines, SeaTac.
I grew up in Mumbai, one of the cosmopolitan cities in India and my ability to quickly adjust to new challenges in life comes from that. Owing to my diverse upbringing, I embrace all cultures and try to bring it to the designs I create. I am a movie buff and there’s nothing like relaxing to a good masala Bollywood movie. Food is my second love and I let my nose guide me to the pleasures of the stomach once every weekend.
